How to Increase Your Blog Traffic
You write a blog post that’s taken hours to create and when you’re finally happy with it, you hit publish.
You’re hoping for a spike in your blog traffic and check your statistics only to see a handful of page views.
Maybe you should give it a couple of hours so that people can come reeling in.
So you do. There are many things you can distract yourself with in the meantime: social media, Netflix or a nap.
But after a few hours, you check back on your page views.
It’s still not stellar, so you give it a few days.
But your blog traffic is still not where you’d hoped it would be.
So what do you do now?
You know you put your heart into that post.
You’ve been posting consistently and yet your page views are stagnant.
It’s times like these you feel like you’re talking to an endless void.
The hope of making money from content creation seem bleak.
How are you supposed to earn money if you aren’t getting any page views?
I can relate. I’ve had multiple blogs, and some of those blogs would get less than ten views a day. It didn’t feel great.
Maybe you’re now thinking, “What can I do to attract more page views?”
Fix These Issues to Increase Your Blog Traffic
Let me share with you a couple of reasons why you’re stuck at less than ten page views and what you can do to improve your blog traffic.
You aren’t attracting your target audience
Take this post for example. My blog is aimed at bloggers, content creators, and influencers; and as a fellow blogger, I know the frustration that comes with having little to no readers. You’ve got to create content that attracts your target readers.
How exactly can you do that?
First, you have to define who your community is. If you’re a fashion blogger, get specific. What sub-topic about fashion do you post about? Is it about looking like a mega boss through thrift finds?
When you identify your focus, you then define the topics that are of interest to your ideal community. From the example, you could make a post about the different ways to style a vintage suit jacket for work.
If this is something you’re struggling with, take a step back and do a blog audit. Are the posts you create the type of content your community would like to see? Or are they posts about varying topics that have no interest to them?
You have no internal links
“A what link?” you might be asking.
An internal link is a link to a post within your site. This means that when you write a post, you intentionally link your new content to a previous one. You can do this in a number of ways:
Linking text in a paragraph
This is the simplest way to do so. Here’s an example of how I use internal links:
Including a photo
Get creative! Why not link previous content by using a photo or video? If you’ve created graphics in the past, you can re-use them here to capture the attention of your reader.
Head on over to Canva and create eye-catching graphics you can use inside your post.
Include related content at the end of your post
The fastest and simplest way to do this is to install a plug-in. It automatically shows your related posts at the end of a current post.
Here’s an example:
Why are internal links important?
Once you have content that attracts your target community, you’ll want to keep them on your site as long as you can. Google Analytics can track how long someone stays in your site using the bounce rate metric. What you have to remember here is that the lower the bounce rate, the longer a person stays (or reads) your site. Bounce rates matter because this tells Google that you’ve provided the person with valuable information and that your site isn’t spammy.
What this does is to promote your other content and make someone stay longer on your website. You hook them with other posts that they’d be likely interested in reading based on your current post.
You aren’t spending enough time promoting it
How long do you spend creating your post versus promoting it?
One of my mistakes in my previous blogs was that I’d spend more time creating the post rather than promoting it. You should spend just as much time promoting your work.
Track how long it takes you to create a post until you hit publish. Now, spend that exact amount of time (if not more) promoting your content.
Here are some ways you can promote your content online:
Post on social media
This is probably your go-to and what you do most of the time. And that’s okay! But know that you can only reach so much using this method. I suggest automating this step and if possible, promote your content on loop.
Share to Facebook Groups
Find relevant blogging groups and find out which days they allow self-promotion. Some groups have daily threads for promoting your material on different social media platforms.
However, you have to do your research before you join a group as every group has rules. For example, there are groups that require you to share or comment on all of the links in that thread.
Personally, I find that exhausting. I want to select the posts that I share because I want to make sure they’re relevant to my community and not just because I’m required to share it.
Another way to promote your blog is to run Facebook or Instagram ads; however, do your research before investing in this. Study how effective Facebook advertisements work, so that you really get what you pay for.
Automate social media promotion
Promote your posts through social media scheduling tools. I schedule my posts in advance and recently have looked into tools that can post to Twitter on loop. Ever since I started my Tailwind subscription, their Smart Loop feature has been such a time-saving tool that it got me wondering if there were other
You’re not leveraging Pinterest
More than a black hole of pretty photos and inspiration, Pinterest is a visual search engine. Think: Google, but your search results come out in photos instead of text.
I had heard about how powerful Pinterest was for more than a year, but I only started taking it seriously last November. I wish I started sooner because maybe by now I’d have a bigger reach. My Pinterest referral traffic isn’t in the hundreds or thousands yet, but I can say that I get blog traffic from Pinterest. And ultimately, some of them sign-up for my opt-in freebie.
You aren’t connecting with fellow creators
The only way forward to help others as well. Your journey can feel lonely especially if you don’t connect with fellow content creators.
You can reach out to fellow creators when you tweet or send them a DM on Instagram. Of course, always go with your instincts when reaching out to people online.
You could also reach out to them when you mention them in your post or recommend their products/services. Last year, I’d written a post inspired by another blogger’s post. Though I didn’t reach out, she had found my post and shared it across her social media channels. It’s all about supporting each other and helping each other grow.
Have an abundant mindset. Someone else’s success doesn’t limit yours. There is enough energy and space for your success too!
You aren’t studying your analytics
The only way you’ll know what type of content your community likes is through studying your analytics. If you haven’t, sign-up for Google Analytics, where you’ll learn data about like which specific posts performed well, which convert
By doing your research, you can see what content you should post more of. Don’t forget to experiment with different type of posts to really get a better understanding of what works for you and what doesn’t.
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