There’s a lot you can learn from KPop on the importance of community collaboration.
Community collaboration is one of the ways you can grow as a blogger and content creator.
When you collaborate with others, you grow together.
It’s about building an encouraging, supportive community over creating competition.
Here’s an example of how community collaboration helps creators grow together.
You join someone’s email list.
A few weeks or months later, you get an email from them saying they are looking for people to collaborate with for a group giveaway.
You check the details and see that it’s a fit.
What you can offer the giveaway is in alignment with the theme of the giveaway.
In this case, you can offer a free business tool like a content calendar for a giveaway targeted to fellow bloggers, content creators and entrepreneurs.The Consistent Creator’s Content Calendar
You send in your application, get approved and ensure everything is in place for the giveaway.
The giveaway starts and you send an email to your community informing them of the giveaway.
Not only does your community get access to a great set of freebies, but you grow your list as well.
The other creators who are part of the giveaway email and inform their community of said giveaway so that increases the chances of you connecting with a new community.
Some of them may download your freebie and join your email list.
So not only are you able to grow your community and reach new people, but other creators part of the giveaway also grow theirs as well.
It’s a win-win!
Going back to KPop, collaborations are also one of the ways KPop artists promote themselves and attract new fans.
What happens is if you’re a fan of another KPop group, and then watch a special stage performance of a group of KPop idols from different groups covering a song, you’ll learn about other groups.
Maybe one of the other KPop idols catches your eye, and you then discover a new KPop group. You may even become a loyal supporter of that group later on.
Here’s an example of a group of KPop idols covering a song.
Take another example: KPop idols are invited as guests on radio shows or podcasts to promote their latest album or even co-host an episode.
And through these appearances, there may be other KPop idols or artists that they interact with.
Sometimes, you learn that your KPop idol is good friends with another idol hosting the said radio show or podcast. This is exactly how I discovered Pentagon.
I started listening to Unboxing with Kino & Jinjin because I’m a fan of Jinjin from Astro. I learned about Kino’s friendship with Astro and that he was in another KPop group Pentagon, and that led me to listen to their songs. Some of my favorite songs are Shine and Do or Not.
So applying this Kpop marketing strategy as content creators, collaborating with other content creators puts you in front of a new community. That can be through collaborations with fellow content creators, interviews, guest posts, or even through sponsored collaborations with brands.
For collaborations with brands, especially if that brand aligns with your personal brand and values, then it’s a win for both communities.
For example, if a mom brand collaborates with a mom content creator, then it’s beneficial to both their audiences.
The brand will get exposure from the mom content creator’s audience, and followers of the mom brand will then discover the mom content creator, and they may end up following her account if they like her content.
As you can see, community collaboration really helps both sides to grow. But how and what kind of community collaborations can you do?
There are a lot and I tackle and give specific examples on what kind of collaborations you can do to grow as well as a step-by-step process on how to initiate a collaboration inside The Content Chest membership.
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