Rebranding your blog is a huge decision to make.
And it can be extremely overwhelming.
The decision on whether or not to do so may take days, or maybe even months to make.
I’ve been on that indecision boat many times.
I remember feeling stuck with my content, wanting to do more, but not sure how exactly to move forward.
In the past, moments like this have had me considering giving up blogging for good.
This time, I knew I didn’t want to stop blogging. I just didn’t know what to post because I had so many ideas and felt bored with my current content.
But when my moment of clarity came, I felt excited to create once again.
I looked forward to writing for my blog.
Something that I hadn’t been feeling lately.
Blogging became a chore. And while, I know feelings change, and I harp on about treating your blog like a business, I have a few realisations that come with this statement.
I will expound more on this later.
When you do decide on rebranding your blog, your next challenge is figuring out what exactly to do, and what direction to take.
But first, let’s talk about when to rebrand.
Thinking of rebranding your blog? When should you rebrand?
- Your content feels stagnant
- You’re not aligned with your current branding and content
- You’re thinking of shutting down your blog and starting a new one
- Maybe even starting two or three new blogs
- Your blog feels more like a chore than something that lights you up and makes you want to work on it
- You’ve been in a long blogging slump
Benefits of rebranding your blog
- Fall back in love with content creation
- Find new direction
- Connect with your content more and find like-minded people who enjoy your new content
- Learn to evolve as a creator
- Grow your brand and voice that’s in alignment with where you are now and where you would like to be
Before I get into the different actionable tips on rebranding your blog, I want to share my story on rebranding.
Why I Rebranded My Blog
Earlier this year, I rebranded my blog design but retained the same direction, and niche to get out of a blogging slump.
I changed my official brand colors, fonts, and even the feel.
I wanted to level up my branding to make it look more elegant, but still have a bit of that youthfulness.
But even after rebranding the design, I still felt stuck.
I had lots of ideas on what I wanted to post, but held back for fear of the topics not being too related.
I thought about starting a new blog.
And then two new blogs.
But I knew I had no time, energy or mental capacity to manage more than one blog.
One blog is a ton of work, so to those who manage multiple blogs, I am in awe.
I considered opening a second and third blog because I wanted to write about Kpop, Korean drama, Astro, and incorporate more lifestyle-themed posts.
I didn’t feel excited to create content anymore. I wasn’t sure if it was because of the pandemic and the feeling of a never-ending lockdown. We’re still in a lockdown in my country but with lighter restrictions now.
Every time I analyzed my blog analytics, my posts 5 Business Lessons You Can Learn From Itaewon Class and First-Time South Korea Travel Guide were my top 2 posts over 6 months.
For a long time, I did not know what to do with that data.
Someone had told me to blog about Kdrama, but how was it related to blogging? So I put the idea on the backburner.
On top of that, I was worrying about how to continue blogging when I had little to no motivation. I know I harp on about consistency and how it’s important to treat your blog like a business to succeed.
There is truth to that statement about treating your blog like a business, but in the process of treating my blog like a business, I viewed myself as a corporate business, and not a content creator.
It took discussing this with one of my close friends to realise many things.
Things that I think I knew for some time, but I forgot.
I started out as someone wanting to write for a living and be creative that I started to focus too much on the business aspect.
I’m not sure if that makes sense.
It still is important, and I still stand by the statement of approaching your blog with a business mindset; however, it’s not about viewing yourself as a business.
It’s about incorporating business concepts and practices to best serve you as a blogger.
It’s about setting aside the time to work in and on your blog; and honoring that commitment to grow your blog by showing up.
When we say a blog is a hobby, then the chances of putting off the work are higher than if you adopt that business perspective.
It’s thinking about how to monetise your blog in multiple ways so you don’t rely on one source of income.
One thing I had forgotten, which my close friend had reminded me about, was that brands also expand and rebrand themselves.
So why not bloggers and content creators too?
For once though, I’m going with my gut and switching to a broader niche.
There’s a lot of advice online about niching down. And that’s okay.
And you know what, for once, I say I will do my own thing and follow my authenticity and follow my bliss.
I’d been against transforming it into a lifestyle blog because 1) it was broad and 2) a limiting belief of “who would care about reading my life?” was stopping me.
Niching down works.
But also not having a niche works for other bloggers.
There are successful bloggers for both scenarios.
And it’s important to find out which one works for you.
It looks different depending on where you are on your journey.
What’s important is whether you niche down or broaden your niche is to still know who exactly you’re serving.
A niche is not so much about the topics you talk about but about who you connect with and who you help, through your blog.
It’s totally okay if you’re considering rebranding your blog or changing niches.
As bloggers and content creators, we are fluid and change all the time.
We find new things to love, and new things to talk about.
But what remains the same is our love for sharing it online on our blog.
These are things my good friend Miel had reminded me.
So, yes, I have decided to not limit myself.
And proceed with writing what I want, and have more fun.
In my brainstorming process, which was totally exciting but also overwhelming, I came up with this new blog direction:
What this means is to encourage others to be unapologetically themselves by sharing the things they love and make them happy.
I’ve decided to embrace all my passions and not be afraid to show you more of my personality online and what I love and geek out about.
Because life is too short to not share and focus on what makes us happy.
Yes, I’ll still be sharing my blogging and business tips on this blog; after all, I do teach a course about How to Build a Money-Making Blog, and I still want to launch a membership.
But it means also honoring the other things that I want to write and share with you.
That means you’ll be seeing more lifestyle content and lots more fun in this space.
I’m super excited.
I haven’t been this excited to create content and write in a long time.
I am honoring who I am at this point in time and seeing where it takes me.
How to rebrand your blog
So what should you do if you are rebranding your blog? Here are a few things you can do to start your rebranding journey.
I’ve listed a short guide on each point, but for the full guide plus actionable tips on how to implement these strategies, you can read the full post inside The Content Chest membership.
Assess your current niche
Set some time to assess where you are with your niche. Which topics do you still enjoy talking about? Do you want to start from scratch or do you want to add new topics?
Get clear on what you want to retain and which you want to change. Decide if you want to niche down or not.
Get clear on who you want to connect with as a blogger and content creator
Now that you’ve assessed what direction you want to take with your new niche, it’s time to think about WHO you want your content to resonate with.
Usually, these are people who have similar interests as you.
Update your messaging
Once you’ve gotten clear on who you want to connect with and your new niche, it’s time to update your messaging.
That means tweaking your messaging across all your platforms and updating what needs to be updated.
Give your blog design a refresh
If you also want to rebrand your blog in terms of design, go ahead!
Updating my blog design or theme is one of my favorite ways to do a refresh or to even get motivated again with blogging.
Because when I love how my blog looks, I get inspired to create.
And for my theme I went with Hearten Made’s Peachy theme and customised it by changing the colors and fonts and photos.
Once you have your new brand colors and fonts, apply these design changes across your social media profiles.
I also use these fonts and colors in my posts especially if I’m creating cover photos for Instagram Reels or YouTube covers or even just a simple blog graphic like this one.
By doing these small changes, you can have more consistent branding across your blog and social media platforms for a more cohesive experience.
Map out a plan on how you’ll making money
If you’ve been wanting to monetise your blog and content, this is the next step after getting clear on your new audience, niche and branding.
With the new content direction you have, how would you like to make money or continue to make money?
If you’ve been applying for sponsored posts or collaborations through a network like Intellifluence, it’s time to choose sponsored opportunities that align with your new direction.
If you’d like to learn more about monetising your blog, I’ve got a course on How to Start a Money Making Blog which includes actionable tips for the different ways to make money blogging.How to Build a Money-Making Blog
Inform your community, readers, and those who support your blog about your new direction
Now that you’ve got everything in place, it’s time to announce your rebrand and refresh to the world!
First let your readers know.
Pick a platform where you engage with them most and start from there.
Inside The Content Chest membership, I also share how you can announce your rebranding and which one you should start with first.
So there you have it. I hope this blog post was helpful in helping you when it comes to rebranding your blog.
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