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the content planner 2021 edition flatlay

The Content Planner Review: 1 Beautiful Planning Tool I Absolutely Love

the content planner 2021 edition flatlay
Photos courtesy of The Content Planner

The Content Planner is not another pretty thing that you buy on impulse and then never use. 

Yes, it’s beautiful. 

And I’ll admit that its aesthetic and design was a significant factor in purchasing this planner even if it’s the most I’d spent on any type of planner. 

But it’s not intimidating to use. 

I didn’t have the typical blank page woes that you get when you’re about to use a new and pretty notebook. 

Instead, I was excited to start planning and writing.

Even if at times, I would end up changing plans, which meant I had to erase or cross out items. 

The Content Planner is one of my favourite planning tools and one of the investments I made for my blogging business

It is an investment in my growth. 

While I do plan digitally, I also love having a physical planner to map out my goals and content plan.

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What is The Content Planner? 

The Content Planner is a physical planning and goal-setting tool

Kat Gaskin, a planning expert and graphic designer, created The Content Planner to help creatives, creators, and entrepreneurs plan their way to success. 

One thing that makes The Content Planner unique from other planners out there is that it’s a collaborative process with its community. 

Each year, the community votes which colour pairings will be the coming year’s official colours. 

Last year the winning options were: 

Sunshine Yellow Planner and Emerald Sea Box

Powder Blue Planner and Pacific Blue Box

100 copies of an exclusive Midnight Black edition was also released!

Once that that colour option sells out, it’s gone for good.

And depending on the feedback the product gets, certain features are revised to improve the product. 

The Content Planner Features 

Now to discuss the features of the planner. 

Beautiful protective box

Not only does the box serve as a way to keep the planner in a protective case, but its design is so classy. 

Last year, another element was added: on-brand paper lining. 

Though there was a delay in shipping because of this, it elevated the whole unboxing experience. 

It’s fillable 

No matter when you get it, the planner will always be relevant. 

And you can maximise its use because it’s up to you when you want to start using it and if you’re going to take a pause and then resume two or three months later since there are 15 months worth of fillable planning space.

You decide! 

Monthly spreads

The monthly spreads help you see the bigger picture for the year.

Marketing guides 

3 types of guides come with the planner: 

On Your Radar – this helps you prepare for upcoming marketing dates in the coming months! For example, in May, it already reminds you to start thinking and planning for Christmas content.

Monthly themes – having a theme for the month will help you when it comes to brainstorming on what to post, and you can align your posts for both your blog & social media with your theme.

Holidays & marketing dates – a list of holidays and notable marketing  US, Canada, UK, Australia + New Zealand dates to take note of.

Goal setting sections 

Before the monthly fillable spread is a sheet where you write your monthly goals, the on-you-radar area, hashtags to use, your hitlist & collaboration list as well as a space for jotting down whatever else you need to to your goals 


A blank page beside the goal-setting page where you are free to brainstorm to your heart’s desire

Planner stickers

To make it easier to write your tasks into the fillable monthly spread are stickers for different platforms! 

Product Specifications

Planner size is 8.5 x 11 inch landscape planner and the paper is 120 gsm

My Favourites

The planner stickers are definitely a favourite!

It reminds me of scrapbook making. Plus, the stickers add more colour to the planner. 

I also love that it’s fillable because that way I know, I can really use the planner as much as I want to.

I don’t have to skip any pages if I decided to take a one or two-month break. 

Am I repurchasing? 

YES! And if you want to get your own content planner, you can do so by clicking this link.

What’s Different for The Content Planner 2021

  • Monthly tab stickers have been redesigned and are wider
  • A dotted grid in the goal-setting page 
  • A list of planning affirmations 
  • The business growth section of the monthly spread is fillable now too
  • Monthly spread’s shaded areas are lighter to accommodate pencil and lighter ink colours
  • Redesigned stickers that are now square-shaped
  • Three colour options: 
    • Coffee & Cream
    • Mango & Tropical Pink
    • Fresh Linen & Blush

I’m so excited about all these improvements and can’t wait to place my order this year. I’m planning on getting the Fresh Linen & Blush option. 

2021 Colour Options

Here are the color options:

How can you get one? 

You can order the planner by clicking this link.

What do you think of The Content Planner? Will you be trying it out?

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  1. Wow! This planner sounds incredible and right up my street, I love how detailed it is xx

  2. This is beautiful! I love the stickers. I don’t know if I could bring myself to write in it LOL! I love the extra features that help you plan your content ahead of time. Thanks for sharing!

    1. Thank you too, Misty! The stickers are one of my favourites about the planner. Makes it much more fun to plan!

  3. Oh man, I love this! I personally like physical planners and find they use them more. I think this would be super helpful for creating a great content plan for the whole year. Thanks for introducing me to this.

    1. You’re welcome, Heather! Let me know if you do decide to get one and how you like it 🙂

  4. Kayleigh Zara says:

    I absolutely love content planners – I bought a diary for it this year but it didn’t last very long! I’ll be checking these out as the colours are gorgeous too x

    1. I’m a sucker for notebooks & planners too!! 😀 Let me know if you like it, Kayleigh! 🙂

  5. Great planner! I’d have to look into this for the 2021 item. That coffee and cream looks amazing ?✨?

    1. I love the color options/combinations this year of The Content Planner. 😀

  6. This looks like an amazing planner! I was just listening to Kat Gaskins on a podcast this morning and she was talking about her planner and I thought it was what I needed. I will have to check this out 🙂

    1. What a coincidence that you were just listening to her podcast this morning and I didn’t even know she had a podcast. I’ll have to give it a listen! 🙂 Let me know how it goes, Lina 🙂

  7. Thanks for this Izzy, I may check out the free sample, I’ve been wanting a content planner but have been thinking it’d be nicer to actually be able to write in than type. I’ll have a look, thanks!

    1. You’re welcome, Clarissa! I hope you like the free samples. I use both physical and digital 😀

  8. oh that’s so pretty! I am a planner person so I will definitely check it out. I love that it’s 8.5 X11 – I need a lot of space.

    Great post!

  9. This is so pretty and I love planners! I’m definitely going to head over and pre-order one! Thank you for a great review!

  10. I just love this format of this planner. It looks like it is very useful and I would love to try it. I have to get my content in order.

    1. It is super useful! And I love how colorful it is. Let me know how it goes 🙂

  11. I love this, looks so pretty I might just have to try it!

    1. Let me know if you do decided to purchase one and how you like it! 🙂 Which color option are you leaning towards?

  12. What a beautiful planner! I might actually use one if it’s like this!

  13. This is good information, I’m new to blogging, I didnt know there was such thing as a blogging calendar. I love this idea because I love organization. Thanks for sharing

    1. Thank you, April!! Let me know if you have any questions. If you’re looking into a digital version of a content calendar, you’ll want to check out the Consistent Creator’s Content Calendar too 🙂

  14. looks like a quality planner.
    thanks for sharing!

  15. Very nice looking planner, and a good idea! My wife and I just started our blog together. We currently use a shared Google Calendar along with an online social media scheduler.

    1. Thanks, Joe! It’s so important to have a content calendar, isn’t it? What social media scheduler do guys you use?

      1. It is essential to have! We’ve found it also helps keep us on the schedule we set for ourselves.

        We snatched up a lifetime subscription to PromoRepublic when it was on AppSumo. It has its quirks like most things, and we are new to the world of blogging, so we’re still figuring it out. It’s definitely been very helpful so far!

        1. A content calendar helps with accountability.

          Oh I haven’t heard of PromoRepublic, but I’ll check it out. It’s fun finding new blogging tools. Thanks!

  16. Looks interesting. A content planner truly helps you to stick to a plan, that’s if you have already made one 😉

    1. Yes I love using it together with my digital content calendar 🙂 Do you use a content planner too, Divya? 🙂

  17. Oh my goshhhh as an avid planner and organizer, this looks like heaven to me. What a beautiful planner! Will definitely be keeping this on my radar, maybe for next year!

    1. It’s so pretty, isn’t it? Let me know if you have any questions about the planner, Jenny. Would be happy to help 🙂

  18. Oh man it’s so pretty! I love planners, I’ve honestly found them life changing x

    1. I love planners too!! They’re definitely life-changing 😀 Which is your favourite planner, Claire? 🙂

  19. The blog of a 20 something year Old says:

    Need this!!!