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Lesson 2: The Foundation of Your Creative Business

Once you’ve decided on how you will approach your creative business, it is crucial to dig deep into your reason for starting a creative business with your blog. 

This is where we set the foundation of your creative business.

Why do you want to be a creative entrepreneur? 

What is your end goal for starting this biz?

What does living on your own terms look like?

Answering this question will help you stay laser-focused on building your creative business, especially on the days you feel like quitting. 

It will be your guiding light.

Here are a few more questions that you can reflect on to help you uncover your WHY:

  1. Why do I create content?
  2. Why do I want to become a successful blogger?
  3. What is my ultimate goal for my blog?
  4. Do I want to become a part-time/full-time blogger or build a side-hustle with my blog?
  5. Do I want to earn money from blogging and/or content creation?
  6. What does my ideal day look like and is content creation a big part of that?

Imagine your ideal day—one where your creative business is a success, and you are earning your ideal income. 

What are you doing? Get specific. 

What time do you wake up? 

Who are you with? 

What activities are you doing that you love?

Open your workbook and answer the section about setting the foundation of your creative business.

Remember that it’s okay if your answers evolve if you come back to this course a year from now or a few months from now because you are evolving. 

What is important is to stay true to your core reason. The reason why you’re creating content. 

Once you have this figured out, write it down on a piece of paper. 

Put it on your vision board. Your phone. Everywhere where you will be reminded. 


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