10+ years content & digital experience
30K+ social following
8+ accounts managed in agency setting
#1 Amazon debut novel during launch week
University of Oxford Creative Writing Summer Program
WHAT I DO
SOCIAL MEDIA MANAGEMENT
For brands that need someone to help manage their social presence.
- Content planning & calendars
- Content creation (posts + short-form videos)
- Content ideation
- Copywriting & captions
- Scheduling & publishing
- Basic analytics & performance summaries
UGC & CONTENT CREATION
For brands that need someone to create social-first content.
- UGC videos
- Product/lifestyle content
- Scripted & organic-style videos
- Video filming & editing
- Voiceovers / talking-head content
- Creative concepts & hooks
INFLUENCER & BRAND COLLABORATIONS
For brands looking to reach your audience.
- Sponsored content
- Product features
- Event coverage
- Travel & experience content
- Unboxings
- Campaign content
Social Media Management & Content Creation Experience
IPG Mediabrands
Senior Social Media Specialist
- Managed social media for 8+ brand pages in an advertising agency environment
- Worked across content planning, copywriting, content creation, community management, and publishing
- Managed multiple brands and content requirements simultaneously
CNN Philippines
Writer / Producer
- Wrote scripts and produced sponsored content in a professional media environment
- Covered events and did interviews
- Worked within editorial and production workflows
Ayala Malls
Marketing Associate Manager
- In charge of social media for Alabang Town Center
- Led social media efforts for the malls in the south
- Day-to-day marketing for merchants and organized community-first events at the mall
Independent Creator
Content Creator / UGC Creator
- Create social-first video content for brands
- Produce, film and edit UGC, Reels and TikTok content as well as for paid usage
- Build and manage my own creator platforms with 30K+ total followers
Selected Social Content
A selection of social-first content I’ve created for brands and campaigns, from concept development and scripting to filming and editing.
@ayalamalls_ Experience going around Glorietta in a hanbok when you rent one from Go Woon! 😍 #ayalamalls #hanbok #hanbokrental #feedyourseoul ♬ For video BGM of movies and dramas (Korean)(823719) – Kei
Creator Profile
30K+ total social following
TikTok: 10K+
Facebook: 11K+
Instagram: 7K+
YouTube: 7K+
I create content at the intersection of kpop, kdramas, travel and fangirl lifestyle, helping brands connect with an engaged audience through relatable, personality-driven content. If I were to describe who I am as a creator it’s a fangirl lifestyle creator who helps fellow fans experience more of the things they love through concerts, travel, fandom, food, events, discoveries, and everyday life.
creator audience
- Women / fangirls
- Kpop & Kdrama fans
- Travel & lifestyle enthusiasts
- Philippines + international audience
brands i’ve worked with as an influencer
- Viu Philippines
- Snickers
- Smart Communications
- Netflix
- Kleenex
- Century Tuna
- Feliz Hotel Boracay
Why work with me?
Creator + strategist
I understand both the creative side of producing content and the strategic side of building a social presence.
10+ years of content experience
My background spans writing, production, social media and digital content.
Platform-native content
I create content designed for how people actually consume TikTok, Reels and social media today.
Audience insight
As a creator myself, I understand what makes people stop scrolling, engage and share.
Let’s work together!
Looking for a social media manager, content creator or influencer for your next campaign? Email me at izzymatiasblog(at)gmail.com